Adding search power to public data

Earthquakes are not the only thing that can shake Silicon Valley. After the dot-com bubble burst back in 2000 the unemployment rate ofSanta Clara county went up to 9.1%. During the last couple of months, it has gone up again:


We just launched a new search feature that makes it easy to find and compare public data. So for example, when comparing Santa Clara county data to the national unemployment rate, it becomes clear not only that Santa Clara's peak during 2002-2003 was really dramatic, but also that the recent increase is a bit more drastic than the national rate:


If you go to Google.com and type in [unemployment rate] or [population] followed by a U.S. state or county, you will see the most recent estimates:


Once you click the link, you'll go to an interactive chart that lets you add and remove data for different geographical areas.

Here's a video showing how it works:


The data we're including in this first launch represents just a small fraction of all the interesting public data available on the web. There are statistics for prices of cookies, CO2 emissions, asthma frequency, high school graduation rates, bakers' salaries, number of wildfires, and the list goes on. Reliable information about these kinds of things exists thanks to the hard work of data collectors gathering countless survey forms, and of careful statisticians estimating meaningful indicators that make hidden patterns of the world visible to the eye. All the data we've used in this first launch are produced and published by the U.S. Bureau of Labor Statistics and the U.S. Census Bureau's Population Division. They did the hard work! We just made the data a bit easier to find and use.

Since Google's acquisition of Trendalyzer two years ago, we have been working on creating a new service that make lots of data instantly available for intuitive, visual exploration. Today's launch is a first step in that direction. We hope people will find this search feature helpful, whether it's used in the classroom, the boardroom or around the kitchen table. We also hope that this will pave the way for public data to take a more central role in informed public conversations.

This is just the beginning. Stay tuned for more.





Related VoIP Call Center Articles

Share your Google Latitude location


A few months ago, we introduced Google Latitude, a new feature for mobile and iGoogle that lets you share your location with your friends. Since the launch, a lot of you have asked "What if I want to share my location with people who are not my...

Read more about Share your Google Latitude location...

Search Success with Google AdWords


The Salesforce for Google AdWords hands-on lab was one of the most impacted sessions of Dreamforce 2007. Unlike many of the track sessions which will be posted to YouTube and/or Google Video this week, a hands-on lab doesn't lend itself well to an...

Read more about Search Success with Google AdWords...

Search Content


Featured Content

Content Categories


WhitePapers


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More


Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More




View All Whitepapers