Out with the old, in with the YES WE CAN!

The web world is watching the transition of power from the old administration to the new Obama team with keen interest. Already we’ve seen the switch between the previous version of whitehouse.gov to the new version.

(The new version validates to W3C standards, by the way.) With this redesign comes better access to information, a more approachable design and a new Creative Commons license for it’s content.

Additionally, Kottke points out that the robots.txt file has also changed from almost 2400 disallows down to only one. That’s a serious change in transparency.

But one of the more visible examples of the shift in our government’s use of the web comes with the change in guard of TheWhiteHouse Twitter account.

Below is a screenshot illustrating the Bush team’s use of Twitter and the change to Obama’s team. Both are using it to announce key events or PR-like topics. But notice the differences in formatting – Bush’s team never made it under the 140 character limit. It’s almost as the text in the Twitter stream is grabbed from the first couple of lines of a press release. (I can’t verify this as the links are all broken now that the new whitehouse.gov site is live). After the shift, you can see Obama’s team making better use of the brevity that Twitter encourages. The messages are concise and to the point. Nothing is obscured by trailing or sentences being cut short.

This is another clear example of how the new government gets it. It’s also an indication that the brilliance that was the campaign’s use of social media will continue on into the new administration.

TheWhiteHouse Twitter page


Related VoIP Call Center Articles

The Oprah Winfrey Effect on Twitter


On April 17, the day when Oprah Winfrey joined Twitter by sending a tweet from her Friday TV show, share of US based visits to the Twitter site increased by 24% and some 1.2 million new users signed up for Twitter on that day...

Read more about The Oprah Winfrey Effect on Twitter...

A bench with two seats


A few weeks ago, I had the opportunity to hear Joshua Gutwill, a researcher at the Exploratorium, speak about Instrumenting Chaos: Understanding the Visitor Experience in a Free-Choice Environment. In the Q&A part of the talk, someone asked if...

Read more about A bench with two seats...

Search Content


Featured Content

Content Categories


WhitePapers


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More


Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More




View All Whitepapers